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Calmm – Web Design & Brand Identity


Nov 2019 - Feb 2020
calmm cbd tinctures

Branding a CBD Website for Calmm Co.

calmm cbd brand inspiration

The branding behind Calmm LLC logo and CBD website draws inspiration from four familiar elements. The first element is drawn from the power of the mind, which is the base of our logo. The second element is drawn from the soothing breeze of the wind and adds an additional layer to our logo. The third element is inspired by leaves, as they gradually change colors throughout the seasons. As such, each of our gum flavors will have their own gradient-colored leaves. And lastly, our inspiration is drawn from clouds, which will be incorporated into the side-facing brain graphic. These elements created the logo design and played the largest role in the CBD website we created for Calmm.

The origins of the company

Calmm was built with one goal in mind: to revolutionize the way people deal with stress and anxiety without the harmful side effects of pharmaceuticals. By utilizing some of the highest quality CBD on the market, relaxation and peace of mind are attainable by simply logging into Calmm’s CBD website and ordering products. Anxiety disorders are the most common mental illness in the U.S., affecting 40 million adults in the United States, ages 18 and older, or 18.1% of the population, every year. Using Calmm products will help to remove levels of stress, and help negate it, thus leading people to a healthier lifestyle.

calmm cbd mall banner

Calmm CBD Logo Design

Primary Logo

calmm primary logo

Stacked Logo

calmm cbd stacked logo

The primary logo uses the branded gradient flow of the carefully curated colors, blue and green. The gradient should always move vertically and never horizontally. The secondary logo will be used in cases when the primary logo either doesn’t fit the use case or branding of Calmm, or it is simply preferred.

Calmm Branding Gallery

Calmm CBD Website Design

calmm cbd
calmm cbd
calmm homepage
calmm cbd
calmm cbd

Let us help design, engineer, prototype and manufacture your product. Our team of experts at Black Mansion are on standby. Please get in touch with us by using our contact page. We will respond to your request within 24 hours. We are incredibly responsive to your requests and value your questions.