Myomoov Brand Identity
Meet Myomoov: a company with a mission to empower people in taking ownership of their health, while also taking care of their bodies. Myomoov specializes in licensed massage therapy. Additionally, Myomoov focuses on corrective exercise specialist professionals. Myomoov looks to highlight muscle movement within the body. With this inspiration, we collaborated to create a brand identity that represents the company’s purpose.
Myomoov Logo Design
When designing the logo for Myomoov, we knew we wanted a modern and minimal design style. Additionally, we found inspiration from the company’s target audience: consisting of modern athletes, fitness competitors, and bodybuilders. For instance, we created a round logo to represent motion and flow. We designed the logo in both primary and stacked versions to ensure they had proper spacing between the logo and primary font. Further, we added personalization to the brand by focusing on the details such as the spacing in between letters and the gradient colors used.
The Myomoov colors were chosen specifically to represent a calm and relaxing mood, free from stress. Above all, this was the most important component to the client. The iconography uses a palette of lavender, cyan and Egyptian blue. The primary logo font would remain black and white throughout all marketing.
Typo Round Light was chosen as the primary font for Myomoov’s branding. This font retained the selected iconography’s styling. In conclusion, this font will be used with any and all collaborations with or for the brand.
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Let us help inspire, develop, revise and execute your logo design. Check out another awesome brand identity created for Calmm CBD, or reach out to our team of experts at Black Mansion. Please get in touch with us by using our contact page. We will respond to your request within 24 hours. We are incredibly responsive to your requests and value your questions.